RTBlog
That, not a multitude of currencies -- legacy or new -- is how Disney ad chief Rita Ferro pitched its upfront to advertisers, noting it's the only outcome "that matters." Read the whole story
Meta's data transfers to the U.S. "did not address the risks to the fundamental rights and freedoms of Facebook users in the EU," stated … Read the whole story
The venture, launched by Pluto TV's founder and backed by a roster of major players, will deliver a vast trove of continuous user data … Read the whole story
"Montana can no more ban its residents from viewing or posting to TikTok than it could ban the Wall Street Journal because of who … Read the whole story
Known currently as "P92" or "Barcelona," the text-app may be decentralized like Mastodon and accessible through Instagram and may launch this June, according to … Read the whole story
"Fast X" earned $67.5 million at the North American box office this weekend and $251.4 million internationally. National TV ad spend was $31.5 million … Read the whole story
- COMMENTARY
Data shows how cookie alternatives can generate additional revenue for publishers outside of third-party cookies. Half of a publisher's inventory has been ignored simply … Read the whole story
Sridhar Ramaswamy, former SVP of Ads at Google, and Vivek Raghunathan, former VP of Monetization at YouTube, will shut down Neeva's ad-supported search engine … Read the whole story
As an advertising network, Cineverse reaches more than 1.1 billion devices across connected TV, mobile and the web,. Read the whole story
New York and Minnesota residents will ask a federal appellate court to revive claims that Google violated state privacy laws by retaining data about … Read the whole story
Tubi scores well with positive consumer reviews, while TikTok's strength comes from being preinstalled on mobile devices. Read the whole story
It may be popular in other countries, but American consumers are still shy about clicking "buy" on social media. Read the whole story
The publisher sees AI will lead to more personalized, interactive formats. Read the whole story
Dynamic Remarketing and Pinterest Import across the Microsoft Audience Network became generally available this week. Read the whole story
COMMENTARYESPN is preparing for a world that has complete dependency on streaming. ESPN already has ESPN+, a streaming service with limited programming, and some … Read the whole story
- COMMENTARY
Paid social media content and print ads are also likely to suffer spending reductions, HubSpot reports. Read the whole story
COMMENTARYUsers of cross-media systems should be enabled to consider context parameters as they see fit, rather than have these decisions be pre-ordained for them. Read the whole story
COMMENTARYOpen AI CEO Sam Altman said it is very tempting to "anthropomorphize" this technology -- but he reminds people this is a tool, not … Read the whole story
