RTBlog
While economics and market fragmentation are big factors, it also has a lot to do with the KPIs marketers use to benchmark business outcomes. Read the whole story
Irwin's resignation marks another loss from Twitter's content-moderation team. Irwin was named Twitter's head of trust and safety in November, overseeing content moderation -- … Read the whole story
Disney, which recently pulled more than 50 titles from Disney+ and Hulu, expects to pull more, and take another substantial write-down. Read the whole story
Advertisers may wonder how YouTube's reversal of its decision to take down content claiming fraud, errors or glitches occurred during elections will impact decisions … Read the whole story
The former head of communications at NBCUniversal Global Advertising and Partnerships said his new role will focus on Twitter 2.0's "business operations." Read the whole story
- COMMENTARY
Max, the rebranded, combined HBO Max/Discovery+ streamer, seems to be off to a good start -- at least among existing subscribers. Read the whole story
Tech giant threatens to kill news in Canada and California if journalism bills are passed. Read the whole story
Major advertisers should maintain their TV campaigns in the summer season, which could boost their "share of voice" by up to 36%, a study … Read the whole story
"Facebook clearly and repeatedly made disclosures to users about its policies such that the reasonable user could not have been misled," judge Maurice Ross … Read the whole story
Creating more positive environments in brand messaging leads to new opportunities for marketing and promotion efforts, a survey by Morning Consult and Pinterest shows. … Read the whole story
The star-studded event will be staged in Sao Paulo on June 17, and broadcast live via Netflix's YouTube channel. Read the whole story
The headset, starting at $499 a month, will likely enhance "passthrough," called "the heart of mixed reality" by tech reporter Mark Gurman. Read the whole story
"Defendants design social media apps that target kids but are not safe for them to use," lawyers for the families say in papers filed … Read the whole story
Google is adding AI capability for Android and iOS based on member demand. Read the whole story
ArcSpan's new reach extension platform enables publishers fulfill audience demand by delivering users who are "off-platform," acquiring them programmatically from other publishers. Read the whole story
- COMMENTARY
Meta has been paying U.S. news publishers for news stories, and some states would like to make it mandatory. This would benefit regional and … Read the whole story
- COMMENTARY
Generation with digital in its DNA has influenced widespread shifts in the way people consume media, process information, leverage technology, shop. Read the whole story
COMMENTARYMost companies have difficulty automating the customer experience, Jitterbit reports. Read the whole story
COMMENTARYThis year, shoppers are increasingly impressed by newer brands, especially in the D2C category. Read the whole story
