Not surprisingly, the board's questions were mostly about the impact AI will have explicitly on agency creative, media and overall management. Read the whole story

Media, vendors, others say they will collaborate to tackle technology frameworks and standards and marketing strategy to help accelerate addressability across all TV environments. Read the whole story

The partnership with GSTV aims to bring TikTok content to GSTV's audience of over 116 million monthly U.S. viewers, with the goal to engage … Read the whole story

LinkedIn's AI-generated copy suggestions use advanced OpenAI GPT models to leverage data from marketers' LinkedIn page and Campaign Manager settings. The new feature is … Read the whole story

While a broad sell-off seems unlikely at this time, Paramount has Simon & Schuster back on the market and is reportedly considering selling a … Read the whole story

The new audio practice is led by dedicated audio media specialists Lauren Russo and Senior Vice President Maria Tullin. Read the whole story

Two-thirds increased their influencer budgets, and 76% shifted funds from other channels, finds CreatorIQ poll. Read the whole story

Google Ads will begin rolling out changes to its Trademark Policy on July 24, and will only consider trademark complaints against specific advertisers and … Read the whole story

Apple News+ subscribers will be able to listen to audio stories from leading magazines and newspapers. Read the whole story

Microsoft Store Ads will now appear in Bing search results and will soon become available to all advertisers worldwide. The plan is to expand … Read the whole story

Apple and Fortnite developer Epic Games are asking a federal appeals court to reconsider its recent mixed ruling in a long-running antitrust fight. Read the whole story

The top ten prime-time entertainment shows among the five English-speaking broadcast TV networks were down 5% in the just-completed TV season, averaging 9.05 million … Read the whole story

Google plans to give advertisers more information on the ads they serve in Search and YouTube. Read the whole story

I participated in some eye-opening in-person industry conferences this week in Kyiv. The conversations and debates were fun, intense and lively. Read the whole story