GroupM this morning released its midyear revision to its annual advertising forecast, keeping its worldwide projection for 2023 pat and revising its U.S. outlook … Read the whole story

Since its decision to curb password sharing, Netflix had the four single largest days of U.S. user acquisition in four-and-a-half years, according to Antenna, … Read the whole story

Press materials neglected to mention that the livestream was available only to Premium Paramount+ subscribers. Read the whole story

The Platform Accountability and Transparency Act would require large social platforms to share ad libraries, statistics about content moderation, and other data with researchers. Read the whole story

Sixty-three percent of those ages 18 to 34 report watching CTV daily, versus 27% of those ages 55 and older. Read the whole story

Domestic campaign-to-date national TV spending for "Transformers" totals $18.5 million, while "Spider-Man" is now at $13.7 million, per EDO Ad EnGage. Read the whole story

CTV's share in this vertical has grown 100% since 2019, as mobile and desktop shares have continued to decline. Read the whole story

While AI can be a powerful tool, marketers must be mindful that the quality of data inputs greatly affects artificial intelligence's results. Read the whole story

WhatsApp has announced a new broadcasting tool called Channels, which allows users to follow creators in the app and receive direct message updates on … Read the whole story

Her new title was announced internally in January, following a public announcement that she was succeeding former Global President Brian Wieser as head of … Read the whole story

Reddit on Friday introduced two Reddit ad solutions aimed at supporting advertisers on the platform. Read the whole story

Brands are deploying AI to enhance customer interactions, Outreach reports. Read the whole story

With drag under attack in much of the country, H&M celebrates Pride by setting a new Guinness World Record: Most People Attending a Drag … Read the whole story

Bing users on desktop can now talk to the chatbot and it will reply audibly. Microsoft has rolled out voice support for the search … Read the whole story

Tom's Hardware writer and Editor in Chief Avram Piltch says: "It's pretty easy to find sources that back up your claims when your claims … Read the whole story