The estimated 5% decline in open programmatic platform ad spend on global CTV platforms is the first year-over-year decline since at least 2019, when … Read the whole story

Netflix has been looking for the right opportunity to jump into the costly world of livestreamed sports. Read the whole story

Chicken Soup for the Soul Entertainment, Allen Media, Tastemade are among those collaborating to try to ensure a level playing field in distribution and … Read the whole story

Jump-started by the major tech platforms, the new boom is coming from startups GroupM is watching "very closely," says business intelligence chief Kate Scott-Dawkins. Read the whole story

BMW's big year-over-year spend increase for May was due largely to NBA playoff games, which accounted for nearly 80% of BMW's monthly outlay. Read the whole story

The FTC is set to file for an injunction that would enable it to stop the acquisition before the deal's July 18 deadline, a … Read the whole story

Guideline is the new name of PC Dreamscape, the private equity-backed media data and planning portfolio company that previously acquired the two ad-spending and … Read the whole story

11 new channels based on series from rival entertainment company Warner Bros. Discovery will bow this month. Read the whole story

LinkedIn is launching a suite of tools including the "CMO Scorecard," "B2B Index" and "B2B Leaderboard" intended to help companies better understand how brand … Read the whole story

"MusicGen" is a open-source text-to-audio generative AI tool that can turn "an 80s driving pop song with heavy drums and synth pads in the … Read the whole story

Thousands of Reddit communities went dark in protest of new developer fees the company announced in May. The protest began Monday and is expected … Read the whole story

Three quarters of Netflix users ages 18-24 said they're very or somewhat likely to lose access to the streaming service. Read the whole story

All of its platforms and business units will now incorporate the new corporate name. Read the whole story

Google, Microsoft, and OpenAI have restricted access to their generative AI chatbots and technology in Hong Kong due to fears of how China's influence … Read the whole story

While early concerns focused on GAI's potential to replace jobs and spread harmful content and misinformation, publishers now are concerned with copyright infringement and … Read the whole story

Even as owner and CTO Elon Musk continues to cast a sophomoric spell, new CEO Yaccarino lays out Twitter 2.0's new reality. Read the whole story