Social Media Insider
Diversity among millions of people on a major social network is inevitable, and will be devastating without safety parameters and proper content moderation practices. Read the whole story
The room, enabled by cloud-based data-management platform Snowflake, initially will utilize a representative sub-panel of respondent-level data from Nielsen's 35 million national linear TV … Read the whole story
Comcast will be the first MVPD to integrate FASTs. Read the whole story
Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madison and Wall," outpacing a 2023 consensus ad-spending growth of just 4.3%. Read the whole story
Next three "Avatar" sequels delayed, new "Star Wars" movie added, among other changes. Read the whole story
This year's finals pulled in $112.3 million in national TV advertising, according to EDO Ad EnGage estimates. Some 421 airings of commercials ran on … Read the whole story
YouTube is further expanding creator access by lowering its eligibility criteria and allowing creators to join its Shopping affiliate program. "Starting today, eligible creators … Read the whole story
The partnership will provide ad-attention data attached to ad exposure and viewable data for CTV ads, enabling marketers to analyze campaign performance to determine … Read the whole story
Demand Gen and Video View will be powered by AI and will deploy dynamic creative features, allowing advertisers to make it easier to drive … Read the whole story
Dubbed Locality, the combined group will share technology and get increased investment, according to One Equity Partners, which acquired both firms last year. Read the whole story
TikTok is testing a visual search tool in its Shop tab that allows users to take a photo or upload an image to find … Read the whole story
Subscriber price increases implemented as WBD prepares to transition HBO Max to Max in Europe in 2024. Read the whole story
Meta is updating Instagram Notes, an inbox-based status message feature, to include music-sharing and translations in various languages. Read the whole story
As legacy TV companies see weaker financial metrics, Netflix continues to make gains -- up 36% in the past six months to $433.34, its … Read the whole story
Amazon is testing the use of AI in its shopping app to generate summaries of some product reviews left by customers. Read the whole story
Generative Recolor is the first integration of Adobe Firefly in Adobe Illustrator. Read the whole story
COMMENTARYLinda Yaccarino, now CEO of Twitter, says via tweet: "Twitter is on a mission to become the world's most accurate real-time information source and … Read the whole story
Kantar BrandZ reveals a 20% drop in overall value for brands. And McDonald's, at number 5, is the ranking's top non-tech brand. Read the whole story
