The self-regulatory group Digital Advertising Alliance has issued a best practices guide for applying the industry's 2009 privacy code to smart TVs, watches and … Read the whole story

The platform "marks a significant step forward for the industry by enabling both flexibility and performance," says OMG Chief Activation Officer Megan Pagliuca. Read the whole story

Detailed queries about a location retrieves a snapshot of information from across the web, reviews, business profiles and photos through Google's search generative experiment. … Read the whole story

The feature allows users to preview free content and switch directly from Vizio's WatchFree+ FAST app to paid subscription streamers. Read the whole story

Framework developed by the Partnership on AI presents recommendations for responsible creation and sharing of AI-generated media. Read the whole story

The initiative is intended to put pressure on high-carbon sites, provide a cleaner, safer and better-performing ad ecosystem for advertisers. Low-Emission PMPs automatically curate … Read the whole story

Twitter has been evicted from its office in Boulder, Colorado. The social messaging network owned by Elon Musk owes three months' rent, court documents … Read the whole story

A whopping 93% of online consumers engage in ecommerce in a typical month, Adtaxi reports. Read the whole story

Verizon is installing interactive, physical augmented reality "Mirrors" at two major music festivals. this summer to promote its +play subscription platform. Read the whole story

For example, Adobe's "Generative Fill" lets users zoom out from an image and have generative AI fill in the rest. Read the whole story

A new report from Coresight Research estimates advertising in retail media networks will hit $51.9 billion this year, a gain of 19.8%. That doesn't … Read the whole story