RTBlog
Blue-chip advertisers spend $13 billion annually funding "MFAs" (made-for-advertising websites) publishing fake news, conspiracy theories and other unsavory content, according to a new ANA report on the $88 billion programmatic … Read the whole story
U.S. subscription VOD revenue is forecast at 14%. Meanwhile, traditional TV sub revenue will continue to shrink, and ad growth is forecast at under … Read the whole story
The ANA issued what it called a "first look" at its study of the programmatic advertising ecosystem. A more detailed report will be issued … Read the whole story
Product, with inventory from 100+ publishers, will let programmatic buyers skip using an SSP. Read the whole story
Video, creator and ecommerce partnerships are Twitter's focus for expanding its revenue base beyond advertising, the executives told investors last week. Read the whole story
- COMMENTARY
But linear will remain a staple in the mix for years to come, and technology and content sharing are starting to blur even the … Read the whole story
TikTok has expanded its partnership with IAS to 23 new markets, ushering in brand safety and suitability measurement for additional marketers placing campaigns in … Read the whole story
LinkedIn is readying the test of a new ad product that will invite marketers to target its users while they are streaming movies and … Read the whole story
"Advertising spending slowed down to a halt in the first quarter of 2023 (+1.5% globally, flat in most Western markets) due to economic uncertainty … Read the whole story
COMMENTARYMicrosoft inventory will transition to in-house sales teams and technology with the acquisition, which will make available on one global platform inventory including display, … Read the whole story
The new solution selects relevant data triggers for tailored ad experiences. Read the whole story
Lawmakers have reintroduced an antitrust bill that would broadly prohibit the largest online platforms from giving preferential treatment to their own products or services. Read the whole story
Both films are at the top end of the national TV spend range for a theatrical movie opening. The weekend total for "Elemental" was … Read the whole story
Marketers see many ways to use the technology behind ChatGPT. Read the whole story
Two Apple users have asked a court to reinstate claims that the company violates New York and Minnesota laws by retaining records of the … Read the whole story
Hard-to-reach "light" linear TV audiences represent 67% of all TV viewing overall, according to data from LG Ad Solutions, which estimates 51% are streaming-only … Read the whole story
The latest estimates put the equivalent of $2.6 trillion to $4.4 trillion annually across the 63 use cases McKinsey analyzed. By comparison, the UK's … Read the whole story
Freelancers are much more likely than others to fear incorrect information, NP Digital reports. Read the whole story
- COMMENTARY
We're months into the AI hype cycle, now past the PR-worthy "firsts." The question is: What's next? Read the whole story
