by Karlene Lukovitz
Nielsen collaborates with a competitor for the first time, to offer advertisers a more complete view of convergent TV campaign performance. Read the whole story
by Wayne Friedman
NBCU has curated a collection of Black-led and diverse content through Black Excellence 365 for exclusive marketing and ad sales by Group Black, which … Read the whole story
by Karlene Lukovitz
The expansion, launching in October, will add millions more consumers to the platform's existing 1 billion+ reach for ad buys across linear TV, CTV … Read the whole story
by Wendy Davis
"It's time the FCC take a fresh look at how data caps impact consumers and competition," FCC Chair Jessica Rosenworcel stated. Read the whole story
-
by Karlene Lukovitz
Adding Acxiom's broad-based data to its ACR data will enhance identity matching, expand reach and speed large-scale #CTV campaign activations, say the companies. Read the whole story
by Laurie Sullivan
The deal with Adelaide will bring attention transaction metrics to the cinema ad industry. Cinema has historically been impression-based, and advertisers had no way … Read the whole story
-
by Laurie Sullivan
DoubleVerify on Monday at Cannes Lions 2023 announced the launch of a measurement and optimization offering with Scibids that the company calls DV Algorithmic … Read the whole story
by Colin Kirkland
At the Cannes Lions Festival of Creativity on Monday, Niantic launched "Rewarded AR," a new ad format integrated with mobile mixed-reality games like Pokemon … Read the whole story
by Colin Kirkland
Meta has decided to lower its age restrictions for Meta Quest accounts, allowing children ages 10-12 to create VR identities through new parent-controlled profiles. Read the whole story
by Laurie Sullivan
Wildfire Systems, a fintech platform that powers reward programs, and research firm Big Village have released the second annual report on consumer shopping habits. Read the whole story
-
by Wendy Davis
A consumer advocacy coalition is urging President Joe Biden to support new regulations that could ban "clearly harmful" uses of generative artificial intelligence. Read the whole story
-
by Ray Schultz
The tech firms include OpenAI, Google, Microsoft and Adobe. Read the whole story
by Robert Williams
Computer log data from companies in the media supply chain are the source of more insights for media buyers. Read the whole story
by Laurie Sullivan
Google searches around an alternative to Reddit have risen by 127% since the platform blackout started, data released Tuesday reveals. Some states are more … Read the whole story
by Laurie Sullivan
This year AWS is telling clients and agencies what its focus on generative AI and first-party data collaboration can do for them, from silicon … Read the whole story
by Laurie Sullivan
The strategy, built on the partnership, is now available to a select number of customers in a pilot program, of which about 60% are … Read the whole story
by Laurie Sullivan
Brands can expect more targeted ads closer to the point of sale as generative AI continues to roll out at Google and Microsoft, according … Read the whole story
by Laurie Sullivan
It will become essential to monitor and understand the dynamics of AI's integration in search results, BrightEdge CEO Jim Yu says. SEO professionals must … Read the whole story