RTBlog
Add advertising execs to the list of people responsible for the proliferation of AI-generated content, because in the end, they're the ones paying for it. Read the whole story
AI and other technology will help drive growth, but misperceptions about cost, capabilities are still prevalent. Read the whole story
A federal appellate court has revived a lawsuit by users who claim Meta's former ad-targeting options violated laws against discrimination. Read the whole story
"Requiring 'simple' cancellation is a difficult standard for businesses to implement, as there is little detail provided to guide them to understand its meaning … Read the whole story
TikTok has joined forces with creator commerce platform Amaze Software to bring new revenue streams to its short-video network by inviting Amaze users to … Read the whole story
A link between sustainable ad practices and positive attention metrics shows that the longer an ad was viewed on a page, the lower the … Read the whole story
Rules changes help broadcasters adhere to need to broadcast 1.0 signals for OTA users while simulcasting a 3.0 signal. Read the whole story
But more list cloud computing as a critical tech area over the next 12 months, CNBC reports. Read the whole story
A slowdown in streaming platform advertising has amounted to a 20% drop in national TV ad spend/on-air promotion, according to estimates from EDO Ad … Read the whole story
"The ads appear to have been generated programmatically," reads the NewsGuard report, which identified 393 ads from 141 major brands funding 50 AI-generated news/info … Read the whole story
COMMENTARYMore than two-thirds (65%) of those 50 to 59, 69% of those 60 to 69, and 63% of those 70 and older who stream … Read the whole story
Unilever and TikTok have announced a global #CleanTok partnership that aims to tap into a growing trend of "GenZs who see staying home and … Read the whole story
COMMENTARYAbortion ads, which had averaged only 2% of all campaign spots prior to Dobbs, grew to nearly 40% of ads run by Democratic candidates … Read the whole story
Few consumers feel they receive a personal experience most of the time, SurveyMonkey reports. Read the whole story
Verizon customers can also now enjoy two personalized connectivity features that can be managed through the My BMW app including multi-vehicle connect. Read the whole story
WPP's Mindshare was named Media Network of the year. Its wins included a Media Lion Grand Prix for its part in a campaign by … Read the whole story
COMMENTARYSonic branding firm amp demonstrated a tool at Cannes that uses AI to help create identities for brands. "They can use the Sonic DNA … Read the whole story
- COMMENTARY
While layoffs at major marketing platforms have hit advertising support layers particularly hard, the platforms could be planning on leveraging AI and chatbot support … Read the whole story
Key areas where advertisers can take action are split into four different areas including supplier selection to optimizing creative and media planning and buying. Read the whole story
