Video Insider
But Netflix is pushing to improve that performance, given the importance of non-U.S.-produced original content, in particular, to growing its global footprint and increasing its profitability. Read the whole story
Meta has announced its 'Meta Quest+' VR subscription service, offering Quest users access to the top two VR titles every month for $7.99, or … Read the whole story
The Oregon Consumer Privacy Act, if enacted, will give state residents the right to opt out of ad targeting based on their online activity. Read the whole story
But Comcast, which announced the move was coming back in February, is providing several ways to keep access at little or no additional cost. Read the whole story
The CIMM-sponsored study, conducted by HyphaMetrics, found passive methods detected 78% of TV minutes viewed vs. only 22% for active methods. Read the whole story
In an email to employees, Google detailed a potential feature called "Playables" being tested at YouTube that would introduce interactive games via desktop or … Read the whole story
605's capabilities will add more visibility into lower-funnel metrics, including sales lift, website activity, and geolocation visitation. Read the whole story
The move provides TikTok advertising delivery data alongside programmatic, direct, search, and social. Read the whole story
Digital media spending has jumped by 48.3%, while marketers' offline spend has fallen by 25.6%. Read the whole story
In a blow to Genius Music Group, the Supreme Court on Monday left in place a decision dismissing claims that Google wrongly scraped lyrics … Read the whole story
Carnival, the biggest brand in cruising, had 14.4 million visits to its website -- up 5.9% year-over-year in May -- while Norwegian Cruise Lines … Read the whole story
But most marketers are planning to have a go at AI now or in the future, Optimizely reports. Read the whole story
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Each culture has unique values, beliefs, and preferences, rendering general market approaches ineffective and obsolete. Read the whole story
He joined Merkle in 2015 as Chief Operating Officer of Agency Services and was promoted to CEO in 2021. Read the whole story
COMMENTARYThe test-and-compare feature with creators, announced at VidCon last week, allows them to upload up to three thumbnails for one video to identify the … Read the whole story
- COMMENTARY
Brands are now focusing more on acquisition than retention, OneSignal reports. Read the whole story
COMMENTARYIs The Daily Caller Tucker Carlson's new/old post-Twitter home? Read the whole story
