TikTok will use the online retail store to feature its own line of Chinese products, according to a report by Semafor. The new store … Read the whole story

Blockgraph, which is owned by Charter, Paramount and NBCU parent Comcast, enables "seamless integration" of first-party data for advertisers, agencies and audience measurement suppliers. Read the whole story

WBD folded CNN+, but is looking for ways to integrate live CNN in its newly rebranded Max as part of its latest strategic overhaul. Read the whole story

The company said the platform is designed to make it easier for advertisers to activate, measure, and optimize campaigns and access data rapidly to … Read the whole story

After ongoing rollouts of its verified subscription offering in select countries across the world, Meta has announced that it is expanding Meta Verified to … Read the whole story

TCM will now report directly to the co-heads of Warner Bros Motion Picture Group, and Spielberg, Scorsese, Anderson will provide curation input, says WBD, … Read the whole story

Emodo has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. Read the whole story

Chaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his role as Chairman. Read the whole story

Users of Google's search engine reportedly have grown frustrated with query results, suggesting they have become less relevant and incomplete. Read the whole story

Clients can use the tools to deliver tailored experience in a trustworthy way, Deloitte Digital and Salesforce say. Read the whole story

Lucidworks commissioned Forrester Research to build a Total Economic Impact Study that required the research firm to interview customers and create a composite organization … Read the whole story

Buyer's remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. To better understand this phenomenon, … Read the whole story

It helps to have an A-list star, like the Ancestry ad that featured Julia Roberts. Read the whole story

David Hutchinson, VP of marketplaces at NP Digital, details strategies and certainties seen repeatedly that marketers can just about bet on. Read the whole story