Mobile Insider
Todd Rose, head of business development, identity and addressability at mobile ad tech giant InMobi, advises marketers to tailor solutions to use cases. Read the whole story
TikTok will use the online retail store to feature its own line of Chinese products, according to a report by Semafor. The new store … Read the whole story
Blockgraph, which is owned by Charter, Paramount and NBCU parent Comcast, enables "seamless integration" of first-party data for advertisers, agencies and audience measurement suppliers. Read the whole story
WBD folded CNN+, but is looking for ways to integrate live CNN in its newly rebranded Max as part of its latest strategic overhaul. Read the whole story
The company said the platform is designed to make it easier for advertisers to activate, measure, and optimize campaigns and access data rapidly to … Read the whole story
After ongoing rollouts of its verified subscription offering in select countries across the world, Meta has announced that it is expanding Meta Verified to … Read the whole story
TCM will now report directly to the co-heads of Warner Bros Motion Picture Group, and Spielberg, Scorsese, Anderson will provide curation input, says WBD, … Read the whole story
The FTC's amended complaint "includes misleading allegations, that intentionally conflate separate and distinct services offered," Kochava says in a new filing. Read the whole story
Search engines are again under fire from top news publishers. The New York Times, News Corp, IAC and others are discussing the formation of … Read the whole story
Free-speech principles as well as a 27-year-old media law prevent teens from proceeding with a highly publicized lawsuit alleging they were harmed by social … Read the whole story
Emodo has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. Read the whole story
Chaudhary succeeds James Hilton, the agency's Founder/CEO, who will continue his role as Chairman. Read the whole story
Users of Google's search engine reportedly have grown frustrated with query results, suggesting they have become less relevant and incomplete. Read the whole story
Clients can use the tools to deliver tailored experience in a trustworthy way, Deloitte Digital and Salesforce say. Read the whole story
Lucidworks commissioned Forrester Research to build a Total Economic Impact Study that required the research firm to interview customers and create a composite organization … Read the whole story
Men are more likely than women to say they can detect a phony story, BonusFinder.com reports. Read the whole story
Buyer's remorse is fairly common among shoppers, especially when they are confronted with deals too good to pass up. To better understand this phenomenon, … Read the whole story
COMMENTARYIt helps to have an A-list star, like the Ancestry ad that featured Julia Roberts. Read the whole story
COMMENTARYDavid Hutchinson, VP of marketplaces at NP Digital, details strategies and certainties seen repeatedly that marketers can just about bet on. Read the whole story
