YouTube hopes to drive paid Premium sub signups by pulling the plug on free viewers using ad blockers. Read the whole story

Freevee and Xumo Play will each add 50 channels to their offerings through the deals. Read the whole story

To give teen users greater control over what ads they see on the platform, TikTok is introducing new transparency tools while restricting the types … Read the whole story

Snapchat+ has reached four million global users -- about 1 million more users than the platform announced in April. The company has also unveiled … Read the whole story

Mixing ad-supported and no-ads plans based on specific services is the fastest-growing behavior, likely to soon become dominant, reports Antenna. Read the whole story

Tech giants object to bill that would require they compensate publishers for linking to their content. Read the whole story

For the first time since 2009, the FTC has updated its endorsement guides, which set out recommendations for influencer marketing and the commercial use … Read the whole story

"The acquisition of Tag comes at a time when clients are demanding both scale and depth of capability in our creative offering in order … Read the whole story

Google has stepped up options for consumers to purchase from retailers and brands on Search and YouTube, while Microsoft has added the ability to … Read the whole story

Many consumers in the U.S. and Canada want easily accessible information about environmental sustainability from brands. Read the whole story

National Advertising Division questions ad for "Reese Withspoon-approved" eye cream. Read the whole story

The new solution applies generative AI to email and call summaries. Read the whole story

Many folks are making so much money taking cuts as the money passes them, the last thing they want to know is where the … Read the whole story