Okay, it's not as catchy as the "metaverse" -- yet. But give it time -- and a few hundred million installs -- and before you know it, Meta will be … Read the whole story
Brands including Netflix, Max, Billboard and NPR, as well as celebrities and influencers, created accounts within minutes of the so-called "Twitter Killer" app going … Read the whole story
New ad formats being considered would require direct relationships with consumers and advertisers. Read the whole story
The Canadian government announced today that it will cease all ad spending on Facebook and Instagram. "This is not just a dispute over advertising, … Read the whole story
Worldwide traffic dropped 9.7% and unique visitors fell 5.7% in June, according to preliminary Similarweb data estimates. Read the whole story
Movie studios are spending much more on national TV advertising -- and are getting better "engagement" results. Read the whole story
A Florida resident is asking the Supreme Court to hear an appeal of a decision dismissing his claims that Meta Platforms violated an anti-robotexting … Read the whole story
Apartment finding service Roomster has reached a tentative settlement with the federal government and six states over allegations that the company duped consumers with … Read the whole story
Nano Interactive is launching a tool to help brands reach demographics. Read the whole story
L'Occitane wants to transport consumers to Provence in a new virtual experience that showcases its retail universe and the region the brand says always … Read the whole story
Eight out 10 shoppers demand an increase in video -- preferably personalized, Idomoo reports. Read the whole story
Warner Bros. Discovery is bringing in the home renovators of HGTV to help promote the company's big summer "Barbie" movie. Read the whole story
All sides of the ad industry are being forced to invest in AI, and rightfully so. The returns on those investments will be much … Read the whole story
This weekend, I was not home and didn't know where the Tour de France was playing. Then I realized: let me try the NBC … Read the whole story