Video Insider
Those with more paid subscriptions are more likely to report cancelling services within six months of signing up. Read the whole story
Lexus upped its estimated June national TV ad investment by 19.2% year-over-year, with a notable 88% YoY increase during U.S. Open Golf Championship. Read the whole story
The new MoffettNathanson analysis projects Hulu's ad business will rebound 5% to $3.27 billion next year, and another 5% to $3.44 billion in 2025. Read the whole story
Men's apparel brand is among the first users. Read the whole story
The 48-page publication is a primer for agencies and advertisers on the parameters of planning and buying retail media, as well as creative executions. Read the whole story
This summer, Walmart Connect is testing the sale of ads on in-store radio and integrating in-store sampling programs with online offerings. Read the whole story
The Fiddler AI Observability platform provides root cause analysis and insights on how models can improve for better business outcomes. The platform is designed … Read the whole story
The TikTok-like Discovery Feed will host stories resembling those on other leading social platforms. Read the whole story
Looking to kickstart a weak U.S. regional sports networks business, Charter Communications is launching two "flexible" sports programming services -- a full-priced and lower-cost … Read the whole story
COMMENTARYThe "nosearch" feature is intended to prevent Bing Search from looking for answers on the internet, which is expected to quicken the time required … Read the whole story
GoodRx argues in papers filed Friday that it informed consumers about data sharing, and that people consented to share their information in exchange for … Read the whole story
YouTube plans to test a feature, hyperlinked keywords, for comments on the platform. Read the whole story
Twitter may be looking to professional streamers and podcasters interested in uploading exclusive content to the app. Read the whole story
The July 4 injunction could be interpreted to ban "virtually any government communication directed at social-media platforms regarding content moderation," the administration argues. Read the whole story
Threads has benefited from the popularity of sister app Instagram, which is used by 45% of U.S. consumers. Read the whole story
- COMMENTARY
Ad-supported streaming services have a vast user base, and a previously untouchable addressable audience. Read the whole story
Supreme Court ruling allows college athletes to monetize their non-professional sports careers via their names, images and likenesses (NIL). Read the whole story
- COMMENTARY
Many concerns are operational-for example, some worry about data privacy and legal risks, Sitecore reports. Read the whole story
Nearly half of marketers participating in study conducted by Forrester Consulting do not trust the reliability of their company's data due to fragmented tools … Read the whole story
