by Joe Mandese
Some -- including Meta, Progressive and Pernod-Ricard -- have cut their spending completely, while other big brands like Coca-Cola, AT&T and General Motors have … Read the whole story
by Wendy Davis
Privacy regulators in Norway have ordered Meta to either obtain users' consent to online behavioral advertising, or pause serving ads to people based on … Read the whole story
by Joe Mandese
In terms of incumbent agency reviews, the media department is less involved, trailing account management, strategic planning and creative departments. Read the whole story
by Colin Kirkland
Sony and Microsoft have agreed to a "binding agreement" to keep "Call of Duty" on PlayStation alongside Xbox for the next decade. Read the whole story
COMMENTARY
by Joe Mandese
It's been half a century since CREEP contributed to the downfall of the Nixon White House, but now Ohio Democrats are leveraging a different … Read the whole story
by Joe Mandese
The agency described it as a newly created role. Read the whole story
by Colin Kirkland
Facebook users will soon be able to to craft videos on Facebook with editing tools created for Reels, including the ability to speed up, … Read the whole story
by Colin Kirkland
The partnership will provide the app's users, fans and creators with access to Warner's huge catalog, and aims to generate new revenue, marketing, and … Read the whole story
by Laurie Sullivan
Apple and Amazon were fined for restricting competition based on reselling and marketing of Apple products on Amazon's local ecommerce marketplace. The deal, forged … Read the whole story
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by Wendy Davis
New privacy rules for data brokers should come from federal lawmakers, not the Consumer Financial Protection Bureau, ad organizations argue in new filings with … Read the whole story
by Wendy Davis
A federal appellate panel on Monday paused an injunction that would have required Apple to immediately allow developers to add in-app links to outside … Read the whole story
by Wayne Friedman
In June, TV-video streaming usage for viewers ages two and up climbed to a 37.7% share -- another record, according to Nielsen -- with … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Like social media, what will get us into trouble with AI are the things we don't know that we don't know yet. Read the whole story
by Laurie Sullivan
The writing and recommendation engines are the first tools in the suite that will launch in the coming months. Almee, an AI writing assistant/recommendation … Read the whole story
by Steve McClellan
On average, the pitch process takes at least two months when an incumbent agency is involved, according to the study, a joint effort from … Read the whole story
by Steve McClellan
The acquisition grows Gravity Global by 40%, accelerating its U.S. expansion, and deepening its global, data- and tech-enabled capabilities. Read the whole story