by Karlene Lukovitz
The streaming unit achieved profitable EBITDA for the first half, despite a 1.8 billion Q2 sub loss due to Discovery+ cancellations driven by Max … Read the whole story
by Joe Mandese
"Our study found that advertisers were often unaware of this," financial advisory service Kroll writes in "ANA Programmatic Media Supply Chain Transparency Study: Qualitative … Read the whole story
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by Karlene Lukovitz
To meet demand for interoperability, FreeWheel ad-server users will be able to see and monetize inventory demand within the Magnite SSP. Read the whole story
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by Karlene Lukovitz
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-level data to identify and reach relevant streaming viewers. Read the whole story
by Steve McClellan
Spotify will be the first audio platform to be integrated directly into WPP's products and solutions including offerings from WPP data division Choreograph. Read the whole story
by Wayne Friedman
Sinclair Inc. had a tough Q2 period with revenue, including advertising and distribution -- down 8% to $768 million vs. the same period a … Read the whole story
by Colin Kirkland
Meta's new AI code AudioCraft combines three separate AI sound-creation models, which are expected to appeal to musicians, creators and advertisers. Read the whole story
by Wendy Davis
The government of Kenya has suspended Sam Altman's Worldcoin project, which gives cryptocurrency to people in exchange for their biometric data. Read the whole story
by Wendy Davis
X Corp. has made "troubling decisions that appear calculated to harass, silence, and suppress research and accountability" for extremist content, hate speech and other … Read the whole story
by Colin Kirkland
Snapchat has launched a Lens Creator Reward program that will "celebrate the most creative Lenses" developed by creators via performance-based cash payouts. Read the whole story
by Laurie Sullivan
Milla Sofa, born in June at age 19, is already a 24-year-old "virtual influencer" for a Finnish online store brand with more than 100,000 … Read the whole story
by Laurie Sullivan
Google wants to make content faster and easier to find in a sea of information across the web. The company on Wednesday released three … Read the whole story
by Wayne Friedman
Streaming viewers are largely backing the efforts of striking writers and actors and plan to seek alternative programming if their favorite shows become unavailable, … Read the whole story
by Laurie Sullivan
Dentsu is using technology on a more human level, informing each customer interaction with AI-driven insights to help brands create more relevant, personalized experiences. Read the whole story
by Laurie Sullivan
Publicis' Profitero on Wednesday announced the launch of Ask Profitero, a chat-based assistant that combines generative AI with commerce analytics. Read the whole story
by Rob Williams
The rebound in demand is a sign that brands are more active about reaching shoppers who are less burdened by rising consumer prices. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Of the firms using AI, 42% describe the impact as very positive, Ascend2 and RPEOrigin report. Read the whole story

COMMENTARY
by Wayne Friedman, Staff Writer
YouTube TV keeps growing, and is now coming close to becoming one of the top four of all U.S. pay TV providers. Read the whole story