by Colin Kirkland
To help advertisers target specific audiences while bypassing privacy regulations, TikTok is developing a privacy-tech product called "PrivacyGo." Read the whole story
by Laurie Sullivan
The main risk is that it continues to drive up interest rates, which slows marketing investments, said Kevin Lee, founder of digital marketing and … Read the whole story
by Wendy Davis
Antitrust claims stemming from Google's search agreements with Apple and Mozilla involve "genuine disputes of material fact that warrant a trial," a federal judge … Read the whole story
by Karlene Lukovitz
The delay was announced a week after X expanded its Ad Revenue Sharing program to creators globally. Read the whole story
by Laurie Sullivan
Web traffic to OpenAI's ChatGPT sites continues to fall. Worldwide traffic to chat.openai.com fell 9.7% in June and 9.6% in July. In the U.S., … Read the whole story
by Karlene Lukovitz
Overall, streamers saw an increase in cancels driven by viewers' perception that the time spent with a given service does not justify its cost. Read the whole story
by Tanya Gazdik
While sports provided opportunities, the bigger story was how many automakers invested more in news, informational and reality programming, says iSpot.tv's Stuart Schwartzapfel. Read the whole story
by Wayne Friedman
In online search engagement following a national TV message,"Oppenheimer" has driven on average 17,680 search actions in the last 30 days, followed by "Barbie" … Read the whole story
COMMENTARY
by Karlene Lukovitz
Some 80% of Canadian internet users have CTVs, and nearly 40% report watching FASTs, per a new survey. Read the whole story
by Laurie Sullivan
Yelp reported better-than-expected Q2 financial results on Thursday on strong ad demand from local home-service providers. Read the whole story
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by Wendy Davis
Google is urging a federal judge to reject web users' request for an injunction that would prohibit the company from collecting analytics data at … Read the whole story
COMMENTARY
by Joe Mandese
As important as Xandr is in the overall programmatic ad-supply chain, there are plenty of other sources to fill demand from any politcos who … Read the whole story
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by Ray Schultz
Magnite and FreeWheel have formed an integration to facilitate unified ad decisioning, with the goal to enable media owners to "manage their revenue streams … Read the whole story
by Colin Kirkland
To help people use their money in web3 and digitally native environments, PayPal is rolling out PayPal USD, a stablecoin tied directly to the … Read the whole story
by Robert Williams
A bigger portion of ads are trying to make people laugh than in the past couple of years. Read the whole story
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by Ray Schultz
Charges mirror those in a 'Daily Mail' action and some surpass the statute of limitations, Google states. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Two studies funded by Meta on whether social media is to blame for our divided nation have varying results, depending on whom you ask. Read the whole story
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by Steve McClellan
Under the expanded agreement, Merkle's generative AI solution Merkle GenCx will integrate with Google Vertex AI and Duet AI to allow brands to create … Read the whole story