Datalogix, which aims to link digital media exposure with customer purchasing data, has acquired Connection Engine, a firm with expertise in multiple areas of … Read the whole story
Cross-Selling and Up-Selling present email marketers with the opportunity to reach customers with targeted and relevant offers. Doing it well requires taking advantage of … Read the whole story
Delta’s 2011 holiday ecard took those who opened the email on a world tour, tying in season’s greetings with Delta destinations. The interface was … Read the whole story
This supermarket chain used email as a way to connect and activate its fans, both in the email content and through heavy Facebook integration. … Read the whole story
With fun, engaging creative, Yesmail spread the word about an HP clearance event. At first glance, the email looks like a static email, with … Read the whole story