Email Marketing Daily
Thursday, September 13, 2012
  • Email Subscribers Not Fully Engaged WIth Marketing Programs

    A clear majority of new email subscribers are unengaged with email marketing programs, according to second-quarter data from Epsilon and the Direct Marketing Association's ... Read the whole story

  • Pre-Checked Opt-In Buttons Can Damage Deliverability

    Web forms with pre-checked opt-in buttons for receving email messages may help grow a brand's list more quickly, but that quantity comes as the ... Read the whole story

  • On Email's 30th Anniversary, Channel Continues To Evolve

    On Aug. 30, 1982, 16-year-old V.A. Shiva Ayyadurai was issued a copyright for a computer program he named "EMAIL." As "email" celebrates its 30th ... Read the whole story

  • 5 Tips for Monitoring Your Competition's Email Program

    Trying to stay on top of everything your rivals are doing with email can be very time-consuming. Instead, hit the highlights by looking at ... Read the whole story