Tuesday, September 18, 2012
- COMMENTARY
MailChimp analyzed the subject lines of 12 billion (not a typo) messages to get to the bottom of the subject line length debate. The … Read the whole story
- COMMENTARY
Segmention is an ideal option if you have all the RFM data at your fingertips. But if you don't, there are still ways to … Read the whole story
- COMMENTARY
We tend to use the terms preference center and subscription center synonymously, yet in most cases they offer very different values to the consumer … Read the whole story
