Email Marketing Daily
Monday, September 24, 2012
  • Is Your Mobile-First Strategy Putting Your Customers Last?

    Two weeks ago I contributed an article here examining the pros and cons of three emerging approaches to mobile email optimization: prefab content, responsive ... Read the whole story

  • Why (and How) to Make it Harder to Subscribe to Your Email List

    With the rise in importance of engagement metrics as a deliverability measure, email programs need to focus on subscribier quality over quantity. One way ... Read the whole story

  • 25 Little Email Marketing Experiments That Deliver BIG Results

    A/B testing is one of the easiest and most productive ways to identify the email tactics that work best for your brand. Tests for ... Read the whole story