Yahoo has unveiled an updated version of its Yahoo Mail service for the Web, as well as Windows 8 and the iPhone and Android. … Read the whole story
Big Data could become the holy grail of one-to-one marketing, getting the right message to the right person at the right time in the … Read the whole story
Of all retail, consumer product and real estate emails sent and then opened, about 40% were opened on a mobile device, versus an email … Read the whole story
Evan Shumeyko, the Global Director of CRM for OgilvyOne, said Monday that social media is growing, but "email is still a prevalent and dominant … Read the whole story
Email marketers constantly debate how often to send email to potential or current customers. Business interests are different across categories, as are concerns over … Read the whole story
Emailvision hired Dean Mansfield as president of worldwide field operations and Jim Beach as chief financial officer. Read the whole story
According to a new report from Leads360, an analysis of 3.5 million leads across 400 companies shows that the act of placing a phone … Read the whole story
The moderator, the one running the show, was the only one to blow it. A panel on social media where participants were challenged not … Read the whole story
What's been the most-talked-about email campaign of 2012? Arguably, the one run by President Obama's campaign. In his keynote address Tuesday at the MediaPost … Read the whole story
Email marketing has been tired, says Dan Quintero, founder, director of business development, AdStack, at the Email Insider Summit in Park City, Utah. That's because … Read the whole story
At the MediaPost Email Insider Summit, Experian CheetahMail's Spencer Kollas echoed thoughts by Innovyx's Derek Harding that the email industry could use much better … Read the whole story
Panelists -- all industry mavens -- offered 25 great email marketing ideas, some of which I thought were pretty powerful. I'm only including here … Read the whole story
Did the Obama campaign send too much email? Toby Fallsgraff, who ran the email efforts for the campaign, said testing indicated people were not … Read the whole story
The start-up PhilterIt gathers all email from a particular marketer in Gmail, stores it and allows a person to access it by clicking on … Read the whole story
Buying your products? That might be seemingly working. But emails? Not so much. Spencer Kollas, director of global deliverability of Experian CheetahMail, during the … Read the whole story
Cisco is moving aggressively to experiment with social media sites beyond Facebook and Twitter. Take next month's Consumer Electronics Show, it plans to launch … Read the whole story
Toby Fallsgraff, who oversaw the Obama campaign's email efforts, said the campaign raised more than $500 million online via 4.5 million donors, averaging $53 … Read the whole story
At the MediaPost Email Insider Summit, Dan Quintero, founder of AdStack, said data shows between 40%-60% of all emails sent is opened on a … Read the whole story
Innovyx CEO Derek Harding suggested the email industry could benefit from defining what makes up a long-term active. Is it 12 months? Some companies, … Read the whole story
The goal of relevance is clear: Right message, right person, right time. Yet, relevance is like art. It's in the eye of the beholder. … Read the whole story
Toby Fallsgraff, who oversaw the 2012 Obama campaign's email efforts, said with messaging "novelty can be highly effective, it can also be highly fleeting," … Read the whole story
Reality check: technology is not a replacement for a great email marketig strategy. Technology providers discussed what drives innovation in personalization of email messaging. Read the whole story
So, people get freaked out when they feel an email marketer knows too much about them. Not necessarily. Read the whole story
Email marketers constantly debate how often to send email to potential or current customers. Business interests are different across categories, but it's clear that … Read the whole story
No question: Email marketing has changed how political campaigns are funded. One of the coolest things that keynote speaker Toby Fallsgraff shared is around … Read the whole story
At the MediaPost Email Insider Summit on Tuesday, the question arose why has Big Data been so big this year -- getting lots of … Read the whole story
Email is still a very important channel in socializing the enterprise, because although social, search and web microsites are great ways for customers to … Read the whole story
Evan Shumeyko, the Global Director of CRM for OgilvyOne, said Monday that social media is growing, but "email is still a prevalent and dominant … Read the whole story
Faisal Chughtai, an investment banker at JP Morgan Chase, who focuses on Internet and digital media and has worked with clients such as Amazon, … Read the whole story
Nice retort from Acxiom's David Baker at the MediaPost Email Insider Summit. As Palms Casino Resort marketer Erin Levzow spoke about targeting emails, she … Read the whole story