PARK CITY, Utah -- One hallmark of the Obama campaign's email program was its non-stop emphasis on testing. What lengths did it go to? … Read the whole story

Now is the customary time to make predictions about the trends that will have the greatest impact on the email industry in the coming … Read the whole story

TurboTax marketing executive Elizabeth Berger says at the MediaPost Elizabeth Berger that the company turned to Shazam as a way to employ interactive advertising … Read the whole story

The Direct Marketing Association's Stephanie Milller cited a recent Harvard Business Review article titled "Data Scientist: The Sexiest Job of the 21st Century." Miller … Read the whole story

So, people get freaked out when they feel an email marketer knows too much about them. Not necessarily. Read the whole story

How do we leverage movile to accelerate our core business? The TurboTax team developed a really cool SnapTax mobile app to allow customers to … Read the whole story

LeadSpend CEO Craig Swerdloff wrote a blog post on his appearance on an Engagement Vs. Deliverability panel Tuesday at the MediaPost Email Insider Summit. … Read the whole story

At the MediaPost Email Insider Summit on Tuesday, the question arose why has Big Data been so big this year -- getting lots of … Read the whole story

A hallmark of the Obama campaign's email program was its non-stop emphasis on testing. What lengths did it go to? Take Oct. 17, it … Read the whole story

TurboTax's Elizabeth Berger said at the MediaPost Email Insider Summit some people do their taxes via mobile devices. The company decided to define success … Read the whole story

As stewards of the data, email marketers often drive digital innovation. Why not aspire to run the show? Read the whole story

Nice retort from Acxiom's David Baker at the MediaPost Email Insider Summit. As Palms Casino Resort marketer Erin Levzow spoke about targeting emails, she … Read the whole story

Big Data opens huge opportunities for email marketers to better target consumers. Yet, consumers surely get freaked out with all that knowledge about them, … Read the whole story

We never leave the data behind in any aspect of email marketing. There is art and science of email marketing illustrated in how creative … Read the whole story

At Extra Space Storage, marketing director Dayna Hathaway said shopping cart abandonment emails were going out 24 hours past abandonment. "That's obviously too late," … Read the whole story

At the MediaPost Email Insider Summit, Experian CheetahMail's Spencer Kollas echoed thoughts by Innovyx's Derek Harding that the email industry could use much better … Read the whole story

Why do we not spend money surveying our email subscribers? Read the whole story

How long does it take to get a campaign out the door? Read the whole story

TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has used email to persuade customers … Read the whole story

Buying your products? That might be seemingly working. But emails? Not so much.  Spencer Kollas, director of global deliverability of Experian CheetahMail, during the … Read the whole story

On day three of the MediaPost Email Insider Summit, Elizabeth Berger, a group manager in direct response marketing at TurboTax, said at corporate parent … Read the whole story

At the MediaPost Email Insider Summit, clearly the most interesting title of any participant has to be Madam No-Spam. That's the role occupied by … Read the whole story

Innovyx CEO Derek Harding suggested the email industry could benefit from defining what makes up a long-term active. Is it 12 months? Some companies, … Read the whole story