At Extra Space Storage, marketing director Dayna Hathaway said shopping cart abandonment emails were going out 24 hours past abandonment. "That's obviously too late," … Read the whole story
TurboTax is moving to take an effective email program and expand it into SMS. The tax preparation company has used email to persuade customers … Read the whole story
Why do we not spend money surveying our email subscribers? Read the whole story
The Direct Marketing Association's Stephanie Milller cited a recent Harvard Business Review article titled "Data Scientist: The Sexiest Job of the 21st Century." Miller … Read the whole story
LeadSpend CEO Craig Swerdloff wrote a blog post on his appearance on an Engagement Vs. Deliverability panel Tuesday at the MediaPost Email Insider Summit. … Read the whole story
As stewards of the data, email marketers often drive digital innovation. Why not aspire to run the show? Read the whole story