Email Marketing Daily
Thursday, December 27, 2012
  • Preference Centers Aren't Worthless -- Your Approach Can Be

    One hot topic at the recent Email Insider Summit in Park City, Utah, centered on the role and value of email preference centers. As ... Read the whole story

  • Statistical Significance in a Testing World

    While many marketers are aware of the role of statistical significance in A/B testing, a more fundamental understanding of the mechanics that lie beneath ... Read the whole story