MediaPost Publications - Email Marketing Daily 12/27/2012

COMMENTARY
Preference Centers Aren't Worthless -- Your Approach Can Be
by Loren McDonald, Op-Ed Contributor
One hot topic at the recent Email Insider Summit in Park City, Utah, centered on the role and value of email preference centers. As … Read the whole story
COMMENTARY
Statistical Significance in a Testing World
by editor
While many marketers are aware of the role of statistical significance in A/B testing, a more fundamental understanding of the mechanics that lie beneath … Read the whole story