MediaPost Publications - Email Marketing Daily 06/12/2013

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COMMENTARY
Misconceptions Between Marketers' Perceptions, Consumers' Behavior
by Laurie Sullivan, Staff Writer
There's a disconnect between marketing executives' perception of how consumers like to engage with brands and consumers' preferred methods of engagement, according to a … Read the whole story
COMMENTARY
Great CRM Is A Matter Of Timing
by Neil Rosen
So let's say that you are a terrific email marketer. You have a responsive email list, you send out welcoming messages to new customers … Read the whole story
COMMENTARY
Mozilla, Other Web Companies Lobby To Rein In NSA
by Wendy Davis, Staff Writer
Search engine Duck Duck Go, browser developer Mozilla and social news site Reddit are among dozens of Web companies and civil rights groups who … Read the whole story
COMMENTARY
'Relevance' Is So 2012: Adding Enough Value To Thrive In The Relationship Era
by Wacarra Yeomans
"The relationship era" has become the label for our time, integral to the digital marketer's new identity. As digital marketing has evolved alongside technology, … Read the whole story