Some 48% of marketers participating in a study about card-linked marketing believe CLM can replace traditional marketing strategies. About 48% said the media can … Read the whole story
According to the Epsilon and Email Institute Q2 2013 North America Email Trends and Benchmarks report, 51% of an average email file was active … Read the whole story
Many of us have been banging the "break down these walls" drum, and we've seen some progress in the movement against siloed cross-channel initiatives. … Read the whole story