MediaPost Publications - Email Marketing Daily 11/20/2013

COMMENTARY
Should Digital Audience Growth Objective be Quantity or Quality?
by Jack Loechner, Staff Writer
According to ExactTarget, who published the 2009 Email List Growth Study, an in-depth examination of marketers' top subscriber growth tactics, direct digital marketing has … Read the whole story
COMMENTARY
Smart Marketers Value More Than Orders From Holiday Season Openers
by George Bilbrey, Op-Ed Contributor
The Black Friday/Cyber Monday holiday shopping kickoff focuses attention on sales, but this annual surge in retail volume also creates an intelligence windfall that, … Read the whole story