BoostCTR will rebrand to Boost Media Thursday, and announce two separate partnerships with bid management tools from DoubleClick, and Marin Software. Read the whole story
Email marketers are so focused on explicitly revenue-generating campaigns that we often forget about the little guys: program enrollment confirmations, lost PIN requests, invoices, … Read the whole story
It came up during a dinner conversation the other night. What convinces one consumer to open an email and click through to a landing … Read the whole story