Email Marketing Daily
Tuesday, June 17, 2014
  • How Transactional Emails Lead To Searches, Purchases

    Does seeing a name from a specific brand in an unopened email subject line remind you to pick up a loaf of Oroweat bread … Read the whole story

  • Best Practice: Confirm Every Opt-In Via COI Or COIL

    No, this is not a rant in favor of universal usage of double or confirmed opt-in (COI), although that practice certainly has its place. … Read the whole story