I know from experience working at a nonprofit that money for advertising is always tight. I am often confronted with tough decisions of what … Read the whole story

How do you allocate your customer-acquisition budget? The Internet has opened up seemingly endless avenues and choices for digital B2C marketers when it comes … Read the whole story

I live out in the Bay Area and Silicon Valley, where the promise of new technology overshadows what drives marketing results, and legacy communication … Read the whole story