This is the coolest time to be an email marketer because all of the things that make it hard make the job interesting, Donald … Read the whole story

Every email marketer knows the challenge of being part of a marketing team when every individual has a different focus. In a panel at … Read the whole story

Want to send a great email? Don't forget the customer, said Donald Parsons, director of outbound marketing at Amazon, at a keynote at EIS … Read the whole story

When you are creating a discount email, the experience shouldn't be cheap, said Jacqueline Wosilius, director of digital marketing at Bowlmor-AMF, advised in a … Read the whole story

Better use of content libraries, increased attribution — as well as outside creative partners that know your brand — could be key for marketers … Read the whole story

The optimum length of a subject line has been debated as long as companies have been sending email. Marketers, consultants, and agencies have labored … Read the whole story