Email Marketing Daily
Tuesday, June 23, 2015
  • Brands Making Investments See Positive ROI From First-Party Data

    Surprising, but true -- brand marketers are only now admitting they see the promise of first-party data in advertising and marketing campaigns. They say … Read the whole story

  • How Tech Drives Email Marketing Strategy (And Vice-Versa)

    Ray Tomlinson, famous for sending the first email ever, described his initial test message (sent to himself) as insignificant and something like QWERTYUIOP. Summarizing … Read the whole story