Consumers' strong attachment to mobile devices has helped spark the skyrocketing of mobile email use over the past decade. MailChimp states that a responsive … Read the whole story
As I look back upon my 16+-year career -- largely focused on this great channel that is email - I thought I would share … Read the whole story
Marketers may want to look at the travel industry for tips on how to boost their email-marketing campaigns, given the industry's sucees with email … Read the whole story
The email channel is unique in many ways, but the data it captures on consumer preferences, behaviors, and purchase trends can and should be … Read the whole story
MediaMath and Oracle will merge paid and owned media, allowing advertisers to build on their strategy of cross-platform media buys. MediaMath announced the launch … Read the whole story
While standing in the checkout line at Whole Foods last week I overheard a conversation between the woman in front of me and the … Read the whole story