Rare.io, an email marketing startup, launched an automated predictive solution today that is "proven to drive repeat business and increase average email click-through rates … Read the whole story

Gmail's new "Block" button, released Wednesday, is another example of the ever-increasing control consumers have over their inbox. Marketers should not notice any major … Read the whole story

Today Phrasee Ltd., a London-based marketing technology company, announced an open-source marketing software that claims to predict consumers' emotional responses to email subject lines. Read the whole story