Adobe Campaign, Adobe Marketing Cloud's email marketing solution, will be unveiling a new benchmark tool for email marketers on Tuesday. Adobe's tool differentiates the … Read the whole story
Email marketing service firm Movable Ink and visual commerce platform Curalate announced a partnership to enable email marketers to insert social images into email … Read the whole story
MapJam, a San Francisco-based map publishing company, announced a partnership with Weebly, a web-hosting service, that will allow Weebly users to create and personalize … Read the whole story
Emotional response is becoming the next significant measurement tool to target advertisements from search to social, display, video and email. In fact, the race … Read the whole story
Think quick: What factor is most critical in achieving email opens? A perfectly penned subject line? Nope. A recognizable "from" name? 'Fraid not. There's … Read the whole story
If the currency of the 2000s (the "aughts"?) was the keyword, the currency of the teens will surely be the audience. Intent-driven marketing is … Read the whole story