Email marketers can learn three key lessons about loyalty programs from GameStop's PowerUp Rewards, which today celebrates its five-year anniversary. Read the whole story
Harte Hanks is debuting Total Customer Discovery, a new B2C product that leverages consumer behavior and data to optimize sales, engagement, and email marketing … Read the whole story
Transactional emails are a digital marketer's best friend because they trigger from your customer's actual behavior, have off-the-charts engagement metrics, and can build your … Read the whole story
Email marketing is the top digital channel for return on investment, and IDC estimates marketing technology spend is expected to increase by over 12% … Read the whole story
Since data lives in numerous databases such as sales, service, and marketing, it's difficult to unite all and recognize the data in each as … Read the whole story