Boomtrain's predictive personalization platform will integrate with Marketo's suite of marketing software solutions to deliver predictive intelligence and marketing automation tools to email marketers, … Read the whole story
Email is the most preferred method of promotional communication for both consumers and marketers, according to a study released Monday by MarketingSherpa. Read the whole story
Google's latest email app for Inbox, which the company released in October 2014, aims to make it easier for users to respond quickly. Before … Read the whole story
eBay used the PayPal split in July to shed itself of its enterprise businesses, selling it to a consortium of private equity investors for … Read the whole story
U.S. local advertising will see modest growth next year -- about the same pace at the overall economy. Total local advertising revenues in the … Read the whole story
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Start thinking about content as a key driver of top-line growth-revenue, market share, conversions. Content truly is the connective tissue in today's digital ecosystem. … Read the whole story
