Salesforce Marketing Cloud inked a partnership with digital marketing platform OtherLevels on Thursday, following a deal to integrate its B2B marketing automation system, Pardot, … Read the whole story
If marketers can understand enough about a customer, they can bid and target the perfect advertisement across channels to stir a purchase, according to … Read the whole story
On your mark, get set... go! The holiday season is officially here, and email marketers everywhere are already feeling the pressure of the season, … Read the whole story