Salesforce on Wednesday announced Predictive Journeys, a new suite of predictive intelligence solutions for Salesforce Marketing Cloud to help predict the likelihood of customer … Read the whole story
Travel search company Hipmunk has built a virtual assistant for email powered by artificial intelligence (AI) that identifies travel dates and locations in emails … Read the whole story
Urban Airship, a mobile engagement company, today announced a new mobile audience analytics platform that provides insights into the "why" behind ROI. Urban Airship … Read the whole story
Marketers must do more than optimize mobile to improve engagement, however. The best marketers should address what's known as the "permanent campaign": one that … Read the whole story
According to a new research report from Retention Science, to determine the key shared attributes of the best-performing emails in search of the "perfect" … Read the whole story