There is a big difference between being informed and being thoughtful. Our connected world definitely puts the bias on the importance of information: being … Read the whole story
Some 10% of marketers admit to buying third-party marketing data and emailing lists, according to a recent study. Read the whole story
Of the dis-invitation, IAB spokesperson Laura Goldberg said: "The IAB Annual Leadership Meeting is for serious conversation among important digital industry stakeholders." Read the whole story
Litmus announced a new partnership Tuesday with Sendwithus to bring real-time A/B testing to triggered and transactional emails. Read the whole story
Advertising and offering diverse shipping options in paid-search ads across Google, Bing and Yahoo could help retailers avoid cart abandonment, reduce the negative impact … Read the whole story