Marketers are increasing their email budgets, according to a joint study released Wednesday by Selligent and Strongview. For those looking to invest, email ranks … Read the whole story
Iterable, a San Francisco-based marketing start-up, on Thursday announced $8 million in funding. Read the whole story
The 5-year-old Web site made a profit for the first time last year, and Greatist is collecting funds to create custom, high-touch programs with … Read the whole story
At AdExchanger's Industry Preview on Thursday, panelists discussed what the ad tech world can expect in 2016 in terms of acquisitions, beginning with a … Read the whole story
So, what do you think? Should Martin Shkreli, the indicted former CEO at Turing Pharmaceuticals, do what a congressional committee has bid and testify … Read the whole story
In a sign of how brands and their media agencies need to start thinking about campaigns, a series of patents granted to Google this … Read the whole story
Effective marketing engagement is no longer about reaching a mass audience via a single touchpoint with a one-ad-fits-all experience. Read the whole story
In 2016, a larger percentage of email opens will take place on a mobile device than on a desktop, according to predictions. What does … Read the whole story