Iterable, a San Francisco-based marketing start-up, on Thursday announced $8 million in funding. Read the whole story
Some 85% of event planners rank email as their primary marketing channel for promoting a successful event, according to a study released Thursday by … Read the whole story
Zeta Interactive for the first time joins the Gartner Magic Quadrant for Digital Marketing Hubs as a niche player alongside Nielsen, Sizmek, Marin Software, … Read the whole story
A revenue-sharing advertising agreement between Apple and Google shows just how far companies will go to get close to consumers online. Read the whole story
The Interactive Advertising Bureau (IAB) on Friday released a new Data Segments & Techniques Lexicon that attempts to demystify data usage in the marketplace … Read the whole story
COMMENTARYMicrosoft pledges a commitment to putting cloud computing in the hands of the public, so earlier this week the company committed to donating $1 … Read the whole story
- COMMENTARY
Efforts to drive primary voters to caucus sites or voting locations are in sprint mode, as close in on the first primaries. No wonder … Read the whole story
