The Marketing Cloud arms race continued Tuesday as Oracle announced a series of partnerships and acquisitions to boost its Marketing AppCloud offerings. Read the whole story
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Retailers need to get away from legacy days of emails shifting stock so customers are shown what they want, not what the retailer needs … Read the whole story
TheSkimm has announced the launch of a mobile iOS application that automatically adds calendar events on a subscriber's iPhone. Read the whole story
COMMENTARYHelping people share more links to online documents or articles in social networks and on Web sites, platforms such as Microsoft OneDrive and Google … Read the whole story
Consumer product goods (CPGs) companies have begun to see measurable increases for in-store sales from online advertising as attribution technology gets better at tracking … Read the whole story
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A Kanye West fan says he was duped into joining the streaming service Tidal, which collected information about his email address, social media accounts … Read the whole story
"Ad Networks Publisher Satisfaction Survey" polled over 250 publishers and site owners worldwide recruited from LinkedIn. It found that ad networks are in need … Read the whole story
