GoDaddy released an update to its product suite for small businesses Wednesday, including several key email marketing upgrades. Read the whole story
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Getting a customer to buy from you a second time is one of the most common challenges that online retailers and ecommerce companies face. … Read the whole story
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We need to invest the same amount of measurement, personalization and testing in notifications and texts that we do with email subject lines. Read the whole story
COMMENTARYBusinesses in 2016 will spend an estimated $613 billion for digital marketing services worldwide, triple what was spent in 2008, when Borrell Associates began … Read the whole story
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According to a new Salesforce survey, marketers are increasingly focused on customer satisfaction and engagement as their top measures for success. 65% of high-performing … Read the whole story
Dragging its feet for 105 years, Campbell Ewald has never had a female Chief Creative Officer. That changed this week when the agency appointed … Read the whole story
Google released a sleeker Inbox Wednesday, updating its email application by turning it into a personal CMS solution for Chrome users. Read the whole story
In 2015, the U.S. interactive ad revenue reached $59.6 billion in 2015, up 20% compared with 2014, according to the IAB/PwC Internet Advertising Revenue … Read the whole story
Search advertising still holds the largest market share, despite only seeing 8% growth to $20.5 billion in the U.S. in 2015. The IAB report … Read the whole story
