Wednesday, April 27, 2016
- COMMENTARY
Automation is making email central to measuring the customer journey, yet it still measures "bounce" and "open" rates rather than conversion scores. Read the whole story
Adobe will release a remarketing tool Thursday that automatically triggers an email, mobile text message or other event based on behavior, encouraging the consumer … Read the whole story
- COMMENTARY
Google is striking back at accusations that its set-top-box ambitions threaten people's privacy. Read the whole story
- COMMENTARY
Last night's primary results could have sealed the deal for both front-runners. Donald Trump had yet another spectacular night, winning over 50% of the … Read the whole story
