MediaPost Publications - Email Marketing Daily 05/18/2016

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Bluecore, Olapic Partner To Bring UGC To Email
by Jess Nelson
Visual content marketing platform Olapic and data solutions provider Bluecore will help marketers create more personalized email marketing campaigns through the use of user-generated … Read the whole story
Swiftpage Launches Contact Management App For Outlook
by Jess Nelson
A new email management application is now available in Microsoft Outlook, thanks to a new add-in released on Tuesday by Swiftpage. Read the whole story
COMMENTARY
Brands Failing In Timely Response To Customers On Social Media
by Jack Loechner, Staff Writer
Brand behaviors don't even come close to syncing up with people's expectations on social media, according to new data from a recent Sprout Social … Read the whole story
COMMENTARY
Google Home Brings Another Data Source For Search Marketers
by Laurie Sullivan, Staff Writer
Search marketers will undoubtedly have another piece of data to use in search advertising and optimization campaigns after Google introduces its voice-activated home device … Read the whole story