IBM has premiered a new cloud and cognitive solution to its marketing cloud ecosystem that allows marketers to further personalize advertising and marketing communications. Read the whole story
We've been taught to think about marketing in terms of achieving goals in the customer buying cycle: awareness, interest, trial, purchase, support, loyalty, referral/advocacy … Read the whole story
Millions of LinkedIn emails and passwords have been released online as a result of a 2012 hack on the social media site. Read the whole story
The premium publishing business online is an unequivocal disaster because we operate it as if consumers will always visit our sites regardless of how … Read the whole story
When Louis C.K. streamed his new drama "Horace and Pete" sans any pre-launch hype on his Web site, our greatest everyman comic genius sealed … Read the whole story
Google will process billions of voice searches as people become comfortable speaking to a virtual assistant in a home networking hub, once again changing … Read the whole story
"Our aim is to engage all members to take advantage of covered preventive services," Highmark's Patrick Nace tells "Marketing Daily." "The humor comes from … Read the whole story