"Set up" or "optimise"? New data-driven email marketing technology will begin to suggest which words work best so that subject lines are "optimised" to … Read the whole story
Temple University's Fox School of Business in Philadelphia introduced a Masters in Digital Innovation when it saw an opportunity to teach skills that bridge … Read the whole story
First Lady Michelle Obama took the wrappings off an anticipated, battle-tested Nutrition Facts label on Friday requiring that packaged goods manufacturers list the amount … Read the whole story
After a company record-breaking quarter, Salesforce has integrated Invoca's call intelligence platform of real-time phone data and campaign attribution to the Salesforce Marketing Cloud. … Read the whole story
Adobe is banking on the growth of virtual reality, expanding both Adobe Primetime and Adobe Marketing Cloud with virtual reality and augmented reality support. … Read the whole story